How to send a lead magnet by DM after a LinkedIn comment

The comment-to-DM play is simple. You publish a LinkedIn post, offer a free resource, and ask people to comment a keyword. Everyone who comments receives the resource by direct message. It works because a comment is a public signal of interest, and the DM gives you a private line to start a real conversation.

Step by step

1. Pick a resource worth a message. A one-page checklist, a template or a short guide that solves one specific problem for your ideal customer. If it takes more than five minutes to use, it is too big.
2. Write a post that teaches something first. Share one useful idea, then offer the resource at the end: “Comment GUIDE and I will send it to you.”
3. Choose a one-word keyword. Short and easy to type. Avoid words people may write for other reasons.
4. Reply to every comment in public. A short thank-you tells the person to check their messages, and it keeps your post active.
5. Send the DM quickly. Put the link in the first line, then ask one question about their situation. Speed matters: the person is thinking about the topic right now.
6. Follow up once, and only if they engage. If they answer, continue the conversation. If they do not, leave it there.

An example DM

Notice what is missing: no pitch, no calendar link, no long introduction. The first message earns the right to a second one.

Mistakes that kill replies

• Pitching your product in the first DM.
• Sending the resource to people far outside your ideal customer profile.
• Using the exact same text for everyone, with no reference to their comment or role.
• Sending several follow-ups to people who never answered.
• Forgetting how LinkedIn messaging works: you can usually message your connections directly, while other people may need a connection request first.

By hand, or automated

By hand, this play works well for the first ten or twenty comments. Beyond that, answering each person within minutes takes a lot of time, and the delay is where most replies are lost.

TapLead is designed to handle this step: when someone comments your keyword, the resource goes out by DM, and follow-ups continue until the prospect replies. It is in private beta, so you can join the waitlist to try it early.

Whatever you use, check LinkedIn’s rules on automation and keep your activity moderate. Your account is worth more than any single campaign.

What to track

• Comments on the post
• DMs sent
• Replies received
• Conversations that became a call

Simple counts are enough. Compare them from one post to the next, and change one thing at a time: the resource, the keyword or the message.